Polo Vivo: ‘Wave’ TV commercial
Now that the marketing machine has swung into action, Volkswagen South Africa has aired the first new TV commercial for the entry-level Polo Vivo. Created by Ogilvy Cape Town and with ‘So much to celebrate,’ the 60-second spot plays on the feelgood factor of the car that Volkswagen wants to use to capture potential Polo Vivo owners. The company will be hoping that, like the on-screen bystanders in the spot, prospective Vivo drivers will be carried along by a wave of euphoria for its new baby…