PoloDriver

May 2010 saw a total of 25,724 new passenger cars sold in South Africa. The total number of new passenger car sales in the country increased by 9.1% when compared to April 2010, and by 36.3% when compared to May 2009, bringing the year-to-date May market in 2010 to a level 28.3% above the same period for 2009. And the top-selling car of May 2010? The new Polo Vivo, with 2546 units finding homes.

‘Volkswagen of South Africa continued to dominate the passenger car market with 22.6% share and total sales of 5808 units. We are very encouraged by the reaction from the market to our new entry level Polo Vivo,’ said Mike Glendinning, Director of Sales and Marketing, Volkswagen of South Africa. ‘The new car sales cycle therefore appears set to continue growing through 2010, but possibly characterised by slower rates of growth during the second half of the year than what have been experienced so far in 2010,’ he continued.

The Polo Vivo, which was launched in March 2010 as an entry-level model for the South African market, was also the country’s best-selling passenger car brand in April 2010, shifting 2187 units. Available as both a hatchback and saloon with 74bhp/84bhp 1.4-litre and 103bhp 1.6-litre units, two trim levels are available: base and Trendline. Costing from R101,500 for the lowliest 1.4 model, the Polo Vivo is based on the facelifted version of the Series 4 Polo, built from 2005 to 2009.

On 19 March, to spectacular fanfare, Volkswagen formally launched the new Polo Vivo at the Sun City Superbowl. The company gathered Volkswagen fans from all over South Africa and treated them to a concert to celebrate the new car’s arrival. Not only were there pyrotechnics a plenty, but also a ‘flying’ Polo Vivo precariously suspended from the 6000-seat Superbowl’s ceiling. Among the acts entertaining the ecstatic crowd were Big NUZ, Freshlyground, Kelly Clarkson, The Parlotones, TKZee and Westlife. Click here for more pictures.

[Images: CelebrateVW]

Now that the marketing machine has swung into action, Volkswagen South Africa has aired the first new TV commercial for the entry-level Polo Vivo. Created by Ogilvy Cape Town and with ‘So much to celebrate,’ the 60-second spot plays on the feelgood factor of the car that Volkswagen wants to use to capture potential Polo Vivo owners. The company will be hoping that, like the on-screen bystanders in the spot, prospective Vivo drivers will be carried along by a wave of euphoria for its new baby…

Volkswagen South Africa has finally updated its website to list the new Polo Vivo among its model range. The new entry level Series 4F Polo/Polo Playa-based Volkswagen will, the company says, ‘set new benchmarks in its category for affordability, quality, safety, space and comfort.’ The Polo Vivo’s mission is a very simple one: to make motoring accessible to more South Africans (notably first-time buyers and pensioners, who may well then graduate to the new Polo, natch).

The hatchback and sedan are on sale now with 1.4-litre and 1.6-litre engines, starting at R101,500 for the base-model 1.4. It’s a popular car, too, with demand outstripping supply; Volkswagen South Africa says that 71,500 have been ‘exported’ so far (from a 50,000 target), the highest ever recorded. ‘So much to celebrate’ is the marketing message, and with that in mind, we thought we’d let you know that both wallpapers and a screensaver for your computer desktop are available to herald the Polo Vivo’s arrival. Preview them below and grab them here (click on ‘Wallpapers’).

We don’t mind admitting that this was a surprise. For 25 years, the entry point into Volkswagen South Africa’s (VWSA) range was the Citi Golf, a heavily revised version of the Series 1 Golf. With the original Golf’s lifespan running from 1974 to 1983, VWSA decided to keep building the car it had been manufacturing locally since 1978, turning it into an inexpensive locally-made affordable base model. The Citi Golf did extremely well and in January 2010, more than a quarter of a century since it was first launched, the final car went on sale. Last week its successor was unveiled and, to be honest, it wasn’t what we were expecting.

The Polo Vivo is the company’s new entry-level car in the affordable A0 segment. Based on a heavily-revised and facelifted Series 4 (9N3) Polo, the newcomer gets a new slimline front grille and sculpted bumpers, all bearing more than a passing resemblance to those fitted to the new fifth-generation (6R) Polo launched in 2009. Other changes include the removal of the side rubbing strips and relocated side repeaters which now sit in the headlamps, moved down from the door mirrors.

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