PoloDriver

The first UK TV commercial for the new Polo aired this week. Virtually unchanged from the German ‘Ready For A New Class’ spot, the UK’s ‘Timeless New Polo’ ad is also soundtracked by Pink’s Bad Influence, a seemingly good choice for the pan-European campaign.

This model seems to be aimed at a younger audience (hence the Moda trim level in the UK), and this commercial was slotted into a break in Monday night’s Ugly Betty. Similarly, some of the press ads are also in women’s magazines – another target market for the car.

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Hot on the heels of revelations concerning the possible introduction of new Polo MPV, estate and convertible versions at last week’s Frankfurt motor show, well-respected UK motoring weekly Autocar reported yesterday that Volkswagen could launch a GTD version of the newcomer, similar to the 168bhp model in the Golf range.

The magazine claims that a company source has said the German giant ‘wouldn’t rule it out’. The same source stated that although it’s still early days for the new Polo, a performance diesel version could sit happily alongside the 200bhp GTI when that car is launched in spring 2010.

Autocar has also tested the new mid-range Polo 1.2 SE and given it four stars out of five in this week’s issue on sale today. Pick up a copy at all good newsagents, or if you prefer to get your reading kicks digitally, view the highlights of the in-depth road test online here.

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