Polo Vivo and Polo continue their South African market dominance
The entry-level Polo Vivo and its more upmarket Polo 6R cousin have helped Volkswagen Group South Africa keep its top position in the passenger car sales market in October 2012. The Polo Vivo took a third of the company’s total sales, with 3341 cars sold, while the latest generation Polo 6R managed to find 2883 homes. Volkswagen Group South Africa sold 9426 units in total, giving it a market share of 22.6 per cent.
‘In October, the South African new car market surged to the third highest level on record despite widespread and ongoing socio-political uncertainties,’ said Mike Glendinning, Director, Sales and Marketing at Volkswagen Group South Africa. ‘The demand for new passenger cars has reached levels comparable with the peak of the previous growth cycle in the third quarter of 2006 and continues to be driven by powerful factors.’
