Polo GTI stars at gamescom
Last month, as a further marketing exercise for the new Polo GTI, Volkswagen exhibited the car at gamescom, Europe’s largest electronic games show in Cologne. To support the launch, from 18-22 August, visitors could also experience virtual Polo GTI-powered Volkswagen Racing Cup simulators, with the best drivers receiving real-life safety training from VW’s young driver programme. Winners of the awards were announced by Hamburg-based German rapper Samy Deluxe (no, we don’t know who he is either), who is involved in the musical support of the Volkswagen Sound Foundation.
A white Polo GTI was centre stage on the Volkswagen stand in Hall 9, and is the first car to be actively marketed on social networks by the German company. Hitting cyberspace communities only a few weeks ago, the Facebook ‘Fast Lane – Driven by Fun’ campaign is primarily aimed at young drivers, with interactive videos and competitions, to drum up interest in the new performance Polo. Digital eGames are very much now part of Volkswagen’s international marketing arsenal, and the company has its own Facebook electronic games channel at www.facebook.com/volkswagen.egames
