2010 Polo: ‘Made in India’ print advertising campaign
In recent weeks we’ve showcased the four TV commercials in the Polo’s ‘Made in India’ campaign, created by DDB Mudra. The agency has also come up with a range of innovative print, outdoor and digital media. Similarly to the TV commercials, all the other elements of the campaign highlight the fact the the Indian-built Polo is tailor-made for Indian drivers, but has the might of German engineering behind it. This print ad from the campaign focuses on the economy and technical aspects of the car and features ‘The Polo Mileage Test,’ as well as tying in neatly with the TV commercials – head over to PoloDriverTV to watch the set of four spots. The new Polo costs from RS 4.5 lakh, and will face heated competition from the Maruti Swift, Ford Figo, Honda Jazz, Fiat Punto and Hyundai i20.
