PoloDriver

After the contemporary ‘Neon‘ Pink-soundtracked and ‘Ready for a new class‘ new Polo commercials comes this retro-styled one. You have to ask if anyone in Volkswagen’s marketing department had watched Grease the weekend before the campaign meeting?

(Thanks to German Car Scene.)

‘Deeply impressive.’ Those are the first two words I jotted down in my notepad this morning at the UK press launch of the new Polo range. Come back in a few days’ time to find out what else we thought about the latest generation of Volkswagen’s premium supermini, from the 1.2 Moda to the range-topping 1.4 SEL.

Fresh from its motor show debut last week as a production model, here’s some footage of the new Polo BlueMotion. Of course, so far we’ve only seen the new eco-Polo as a concept, but that was back in March. The production model goes straight from concept to reality with few, if any, changes. The biggest difference that Polo BlueMotion Version 2.0 has over its predecessor, is that is available in three-door form.

The sip-sip Polo has a new engine, too. A new 1.2-litre 74bhp TDI powers the 2010 Polo BlueMotion, giving it Toyota Prius-beating emissions of 87g/km. It sips even slower, too, with a theoretical 85mpg available with a light right foot. Revised gear ratios, a Stop-Start system and regenerative braking also all add to the cause. Volkswagen is chasing an early 2010 on sale date, after the rest of the models in the new Polo range have been rolled out.

Hot on the heels of revelations concerning the possible introduction of new Polo MPV, estate and convertible versions at last week’s Frankfurt motor show, well-respected UK motoring weekly Autocar reported yesterday that Volkswagen could launch a GTD version of the newcomer, similar to the 168bhp model in the Golf range.

The magazine claims that a company source has said the German giant ‘wouldn’t rule it out’. The same source stated that although it’s still early days for the new Polo, a performance diesel version could sit happily alongside the 200bhp GTI when that car is launched in spring 2010.

Autocar has also tested the new mid-range Polo 1.2 SE and given it four stars out of five in this week’s issue on sale today. Pick up a copy at all good newsagents, or if you prefer to get your reading kicks digitally, view the highlights of the in-depth road test online here.

Look what popped through the PoloDriver letterbox at the weekend. Much excitement greeted the metal DVD-sized tin embossed with ‘For keeps‘, which when opened, revealed Volkswagen’s latest new Polo marketing campaign. Surprisingly, it didn’t have a DVD in it.

Packing the hinged-lid tin with all sorts of items from events and holidays that someone on the hunt for a new premium small car might like to remember, Volkswagen has created a memory box that it hopes may be typical of the would-be New Polo buyer.

There’s a pencil from an African resort, a cocktail umbrella from a far-flung drink and two cards – one a free pass to all the museums in Paris and one from a villa in Italy. All of which are fictional of course, but it gets the message across that the new Polo might be one thing you’d like to keep, too.