Volkswagen at the IAA 2011 in Frankfurt: 8893-square metre stand, 54 show cars
Traditionally an impressive home motor show for German car manufacturers, Volkswagen is pulling out all the stops at 2011’s IAA in Frankfurt. With 54 show cars on it 8893m² Hall 3 exhibition stand, the company’s largest (not literally) launch is its all-new up! city car. The new Golf Cabriolet and Tiguan will also be Volkswagen’s stars of the show. In addition, there will also be a fleet of 74 test vehicles – the largest at the event – including nine electric-powered Golf blue e-motions. 1000 workers are on site turning the vision of 14 architects into reality, while 2870m² of carpeting will be laid along with 6400m² of glass flooring. Four hundred lamps and a similar number of moving lights will illuminate the two-floor stand, and 80 Volkswagen employees and 228 hosts and hostesses will welcome visitors. The 2011 IAA Frankfurt opens it doors on 15 September. Read more for the full official Volkswagen press release.
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