PoloDriver

The second TV commercial promoting Volkswagen UK’s ‘Volkswagen Value’ finance offers takes the same ‘shopping’ theme as the first spot, which features the Golf. While the first ad was set on a bustling outside market stall, the latest Polo-based 30-second commercial takes place in supermarket, where a young trolley-pushing couple are seen getting their groceries. There is one item, though, that’s just too large to go in the trolley and has to go on it instead…

The Polo has been a small car market staple for 37 years, and through that time it’s combined the space-efficient virtues of smaller cars with the refinement of much larger ones. And the latest GTI has certainly added some zip to the fifth-generation range. But the Polo has never been seen as an emergency vehicle (and therefore using some of that added zip) – until now, that is. Volkswagen South Africa’s latest 40-second TV commercial sees the Polo take on the role of fire truck, when a young fireman is left to oversee the arrival of a new tender, with unsurprisingly humourous results.

Debuting online on Friday evening, the new Volkswagen UK commercial for the Polo revives the familiar ‘Small but tough’ tagline from 2004, and chronicles the early life of a young girl. Volkswagen UK says that the 90-second spot ‘shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo – ensuring she “stays in safe hands.”’ Soundtracked by Sniffy Dog’s ‘Whispers and Stories’, the ad seems to have gone down well – we particularly like the Mk 2 Polo coupé which appears at the very beginning of the commercial. Let Volkswagen UK know what you think of the ad on its Facebook page, and visit the company’s website to find out more information on the Polo itself.

Volkswagen France have actively promoted the current fifth-generation Polo since its launch in 2009. Here’s a recent TV commercial for the Style special-edition model, which plays on simple childhood emotions. A Les Télécréateurs, Paris, production, the 35-second ‘Instant Pleasures’ spot was directed by Rudi Rosenberg. A companion commercial featuring the Golf was also created, while a behind-the-scenes video is here.

Leaking early, the new Volkswagen 2012 Super Bowl XLVI TV commercial has been released, and builds on the canine theme featured in ‘The Bark Side’ teaser spot, which we previewed earlier in the week. ‘The Dog Strikes Back’ features an overweight pooch called Bolt, who undertakes lots of doggy exercises to get fit so that he can chase the German company’s new Beetle. That’s all very cute, but where does the Star Wars link make itself known? Well, we won’t spoil it here, but there is a galaxy far far away-tinged ending, keeping the running theme from last year’s ‘The Force’ film. An edited 60-second version of this 76-second clip will air during the 2012 Super Bowl XLVI on Sunday 5 February. Will VW keep the same theme for 2013?