Archive | Advertising – TV commercials

01 July 2011 ~ 0 Comments

Volkswagen Vento:
‘It’s hard to let it go’ TV commercial

The fifth-generation Polo-based Vento saloon has been on sale in India since summer last year, and both it and the Polo are doing great things for Volkswagen in the country. This 60-second TV spot for the car focuses on the emotional attachment the Volkswagen workers have to the car, because of their ‘craftmanship’ that goes into making it. Reminding us of the ‘Full of lovely stuff‘ cake-themed commercial for the Škoda Fabia, this one’s a little less cute, but it gets the message across. Of course, the Vento is no more ‘crafted’ than any other mass-produced car, but the handsome Polo-derived shape and mini-Jetta looks endow it with a certain appeal. The Vento is available with four doors, and in Trendline and Highline guises, powered by Volkswagen’s latest 104bhp 1.6-litre petrol and diesel engines. Prices start at Rs 6,99,00, and a special ‘IPL Edition’ cricket-themed model is also available with an added kit count.

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05 May 2011 ~ 0 Comments

Beat-boxer Dharni Ng strikes up Polo GTI launch campaign in Singapore

Contrasting with Volkswagen South Africa’s ‘Date Drive’ campaign, Volkswagen Singapore are launching the latest Polo GTI with the help of international beat-boxer Dharni Ng, and just like the South African campaign, the multimedia activities are aimed to get at younger drivers into the performance Polo. The one-minute commercial produced by advertising agency Tribal DDB Singapore – that accompanies an online game – sees noises from the car mixed into Ng’s beat-box soundtrack. The online game meanwhile, tests potential beat-boxer’s skills, with the winner getting the use of a Polo GTI for a weekend (a similar tactic to the South African campaign, where Polo GTIs are delivered when two Twitter users agree to a date) and runs until 8 May. More information on the Singaporean Polo GTI can be found here.

[Source: Adweek.com]

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09 April 2011 ~ 0 Comments

‘The Volkswagen Polo. Volkswagen, Condensed.’ TV commercial

Following a theme Volkswagen UK promoted for advertising the Lupo back in the early 2000s, this 30-second TV commercial for Volkswagen Australia uses the ‘Volkswagen, Condensed’ strapline to push the Polo. With two Aussie guys effortlessly condensing all their chatter about the car into such a small timeframe, it certainly gets the message across. The spot was created by agency DDB Sydney, who also did the ‘Word’ campaign we featured recently. The commercial originally aired for three weeks in November 2010, as a prelude to a focused campaign for the Polo GTI the following month, and is currently being run again and promoted on Volkswagen Australia’s Facebook and YouTube pages. Steve Wakelam and Grant McAloon, Group Creative Heads, DDB Sydney, said: ‘Rather than fighting against what could have been a long, dry list of product features we decided to turn them into our creative ideas and hopefully have a bit of fun along the way. More importantly we managed to get a Chicago song in there, a long term professional goal.’

‘The Volkswagen Polo. Volkswagen, Condensed.’ TV campaign credits
Agency: DDB Sydney
Executive Creative Director: Matt Eastwood
Creative Group Heads: Steve Wakelam and Grant McAloon
Agency Producer: Claire Seffrin
Business Management: Patrice Bougouin
Planning Director: Nick Andrews
Production House: Plaza Films
Director: Paul Middleditch
Producer: Peter Masterton
DOP: Daniel Ardilly
Post House: The Editors
Sound: Nylon Studios
Media Agency: Mediacom

[Source: Campaign Brief]

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30 March 2011 ~ 0 Comments

‘Unique product experience’: Volkswagen Australia ‘Word’ TV commercial

Last month, Volkswagen Australia launched a cute new 60-second brand TV commercial campaign to ‘celebrate the unique Volkswagen product experience.’ With 30 and 45-second edits to back the full-length ad up, agency DDB Sydney produced the spots, which aim to show the whole range of Volkswagen products available. Only using sounds of everyday life from fictional satisfied VW owners, the commercials are littered with sounds of appreciation, approval and the Volkswagens themselves. And where does the Polo fit in? A yellow example can be seen exiting a corner a second in during the full-length version above…

Volkswagen ‘Word’ TV campaign credits
Agency: DDB Sydney
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam/Grant McAloon
Art Director and Copywriter: Steve Wakelam
Director: Steve Rogers
DoP: Simon Duggan
Production House: Revolver
Executive Producer: Michael Ritchie
Producer: Pip Smart
Strategic Planner: Nick Andrews
TV Production: Brenden Johnson/Claire Seffrin
Business Director: Patrice Bougouin
Media Agency: Mediacom
Client: Jutta Friese/Nina van der Wees/Loren Elsegood

[Source: Campaign Brief]

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28 December 2010 ~ 0 Comments

2011 Volkswagen Style models
TV commercial

News broke of the German-market Polo Style special edition earlier in the week, with the high profile announcement that the advertising campaign would be spearheaded by fashion designer Karl Lagerfeld. Volkswagen released a full set of promotional images – which included a press advertisement – and now the TV commercial has broken cover. The 30-second TV spot portrays Lagerfeld living up to his ‘Kaiser’ image, muttering that the Style range of Volkswagens are all that cool and chic cars from Paris should be. His so-called muse, Baptiste Giabiconi, then tells him that the assembled models are in fact German, to which Lagerfeld acts flustered and denies. We’re not sure it will sell many cars, but it’s in keeping with the sense of fun and tongue-in-cheek spots that usually marks Volkswagen campaigns out from the rest.

[Source: Styleite]

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