Volkswagen Das WeltAuto used car scheme now Volkswagen Approved Used
Delayed by the COVID-9 pandemic, Volkswagen’s Das WeltAuto used car programme has been officially renamed Volkswagen Approved Used. Now rolling out across the retailer network, Volkswagen states that the same reliability and quality values of the old scheme remain in place.
Another step in the manufacturer’s global rebranding programme, the cleaner logo reflects VW’s pared-back approach to its brand, aimed at simpler communications, particularly for digital platforms. The renaming follows the launch of a simpler Volkswagen roundel last September and the arrival of a new ‘R’ logo to denote high performance models.
142-point check
The one element of the official used Volkswagen scheme which hasn’t changed is the package offered. Skilled VW-trained technicians still carry out a thorough 142-point check and test drive of any Volkswagen Approved Used vehicles. Any faults are fixed with genuine Volkswagen parts, therefore qualifying for Approved Used status. Each Approved Used VW also comes with a 12-month, unlimited-mileage warranty, 12 months of roadside assistance, 12-month MOT cover and a 30-day/1,000 mile ‘no quibble’ exchange policy.
Barny Francis, National Used Car Manager at Volkswagen UK, said: ‘The simple clarity of the new Volkswagen logo and branding now extends to Volkswagen Approved Used – a simpler title that conveys the same assurance of quality, dependability and customer service. Volkswagen Approved Used is exactly what it says on the tin, and that reassurance is everything our used customers could want.’
Since its launch in 2011, Das WeltAuto won multiple awards for its exemplary used car service, including the 2014 ‘Used Car Programme of the Year’ from CarDealer magazine.
