PoloDriver

Volkswagen Motorsport, Sébastien Ogier and Julien Ingrassia were officially crowned 2013 WRC World Champions at a gala evening in Paris last week. The official FIA Gala saw the Frenchmen collect their trophies for their dominance in the 2013 championship. The pair clinched the title as far back as October, before the season reached its climax at Rally Wales GB. ‘I look back on an incredible year. If anybody had told us at the beginning of the season that Julien and I would end the season with nine wins and the World Championship title, I probably would have sent them straight to the team doctor. For Julien and me a dream has come true and we are both extremely proud and honoured to finally be able to hold the FIA trophy,’ Ogier remarked after receiving the much-deserved prize.

The manufacturers’ title also went to Volkswagen, with the team claiming the honours in its debut season, an amazing feat. Dr Heinz-Jakob Neußer, a member of the Volkswagen management board for technical development, accepted the trophy, while the championship-winning car, the Polo R WRC was parked on the stage, highlighting its part in the latest chapter of Volkswagen’s motorsport success. The outfit has been rewarded with other honours, too. The FIA Facebook page has voted Ogier and Ingrassia’s leap in the Polo R WRC over the notorious ‘Mickey’s Jump’ hilltop at Rally Italy as the ‘FIA Motorsport Moment of the Year 2013’. The award was voted for by rally fans.’

Ogier has also collected the the ‘Caschi d’Oro’ (‘Golden Helmet’) in Bologna, awarded by Italian motoring magazine Autosprint. Volkswagen also received an award for its outstanding achievement in this year’s World Rally Championship. Dr Ulrich Hackenberg, father of the Volkswagen WRC project and member of the Audi AG management board, accepted the prize with Ogier. The Frenchman then flew back to France to continue testing the Polo R WRC in pre-event sessions for the 2014 Monte Carlo Rally, which starts next month. Ogier, together with fellow VW drivers Jari-Matti Latvala and Andreas Mikkelsen has been performing test drives in the French Alps. Ogier, Latvala and Mikkelsen, who will divide up the test work throughout the week, covered 800 kilometres during the first four days of test driving, some of which took place at altitudes of 1500 metres.

Continue Reading

Volkswagen Motorsport celebrated the perfect end to a perfect World Rally Championship (WRC) season at Wales Rally GB from 14-17 November. The last round of the 2013 series saw Sébastien Ogier and Julien Ingrassia victors once more, their tenth win from 13 rounds. Jari-Matti Latvala and Miikka Anttila followed the Frenchmen on the podium, while the third Polo R WRC crew, Andreas Mikkelsen and Mikko Markkula came in fifth. The three-Polo team achieved the best team result of the season so far, winning 16 of the 22 special stages and claiming 41 of a possible 66 top-three spots. It rounded off a perfect debut season for the German manufacturer, with Ogier and Ingrassia having been crowned World Champions* in the driver and co-driver category at Rally France. Volkswagen Motorsport also won the manufacturers’ title in Spain with help from Latvala and Antitila.

The Rally GB result was Volkswagen’s best since entering the championship at the start of the year. Ogier and Ingrassia came out in top on nine stages, while Latvala and Anttila triumphed five times. Mikkelsen and Markkula meanwhile took two stage wins. Rally GB outs tough demands on both man and machine, and the mechanics were only allowed to service the cars each morning and after the final stage in the evening. Mud, deep water crossings and the notoriously tricky Welsh forests made the stages live up to their fearsome reputation, with 10 of the 22 specials making their return. Only two stages – ‘Chirk Castle’ and ‘Great Orme’ – were held on asphalt.

It really was a fairy-tale debut season for Volkswagen Motorsport. The 315bhp four-wheel drive Polo R WRC was in development for a year, and officially unveiled in 2013 trim in December 2012 in Monaco. Volkswagen Motorsport scored victories in Sweden, Mexico, Portugal, Greece, Italy, Finland, Australia, France, Spain and Great Britain – not bad for a team which had only predicted podiums at the start of the season! In Wales, Ogier clocked the fastest qualifying time, with Latvala and Mikkelsen fourth and ninth quickest respectively. After the dark opening stages on Thursday night, Ogier led the event, with Latvala in third place. Mikkelsen and co-driver Markkula were three places further down the field in sixth position.

> Read More

Continue Reading

Fresh from its 2013 FIA World Rally Championship titles*, Volkswagen is celebrating its debut WRC season haul with a number of marketing campaigns. Part of the company’s successful and high-profile ‘Rally the World’ marketing message, the new elements of the campaign encompass video, advertising and brand media. A 60-second ‘Story of Glory’ film looks back at the key moments in Volkswagen’s debut WRC campaign. The fantastically-edited clip features many shots of the Polo R WRC sliding around icy forest tracks, jumping over gravel-laden hills, and slithering around asphalt stages. o further amplify such marketing campaigns, leveraging manual guest post services can help build high-quality backlinks and boost online visibility by promoting engaging content on authoritative websites. Watch it below or catch it online at the Rally the World website.

A very clever stylised medal logo featuring the iconic VW roundel supported by two ‘ribbons’ in its light grey and blue colours has been designed. Printed onto T-shirts worn by the Volkswagen drivers’ supporting crews on the Rally Spain, a large format version has been created for the VW roundel on Volkswagen’s Wolfsburg factory. Situated on the power station of the building, it looks out over the Mittelandkanal, which also has a part to play in celebrating Volkswagen’s success. An extra-large format poster of the drivers and Polo R WRC with a ‘champagne fountain’ water feature sits on the bank of the canal.

And as luck would have it, when you own the town, you can paint in red, or at least yellow (or light grey and blue). All Wolfsburg town signs bear a yellow plate under the main sign that reads ‘City of the World Rally Champion*’, with the roundel medal logo also included. Finally, an advertising campaign has been rolled out in Germany, Italy, France, UK, Spain and Australia by creative strategy agency Greenkern. There was also a Facebook campaign for 3999 fans to upload their profile photos via the Rally The World website to be used to decorate the Polo R WRC driven by Andreas Mikkelsen at Wales Rally GB from 13-17 November. Volkswagen stole early victory in the 2013 World Rally Championship with both the manufacturers and drivers’/co-drivers’ titles*, campaigning three Polo R WRCs.

*Subject to the official publication of the results by FIA

Continue Reading

Just as with the 2013 WRC Drivers’ Championship result, it was inevitable that Volkswagen Motorsport would emerge victorious with the Manufacturers’ Championship, too. Leading the manufacturers’ standings since the start of the 2013 season, the stages of the 2013 Rally Spain were the playgrounds at which the German outfit would add the cherry on top of its winning cake. Both titles have now gone to the Polo R WRC squad, in its debut season; quite some achievement. World Champions* Sébastien Ogier and Julien Ingrassia took the spoils in Spain, with team-mates Jari-Matti Latvala and Miikka Anttila in second place, enabling the Wolfsburg car-maker to reign supreme.

Ogier and Ingrassia were crowned champions at Rally France, and took their eighth win in Spain. Following a puncture on day two of the event, the French duo started the final day in fourth place, with Latvala in the lead. While the Finn cleaned the roads for his fellow competitors, a reoccurring front differential problem on his Polo R WRC put paid to his dreams of winning the event, as he and Anttila’s performance gradually declined. It wasn’t plain-sailing for Ogier and Ingrassia either, as the clouds of dust on the gravel stages impaired their vision. But, with a determined spirit, the pair posted best times on four of the six special stages. That was enough to hand them a win on the Costa Daurada – Volkswagen only needed seventh place in round twelve of the 2013 series to add the manufacturers’ title to its trophy haul.

Latvala, while showing great compatriotship, was understandably disappointed: ‘I’m absolutely delighted for the team. Volkswagen more than deserved to win the World Championship title this year. The Polo R WRC is a real World Champion car. Even though we had a few technical problems today, it got us over the finishing line again and we won the very first one-two victory. I would’ve liked to have fought with Sébastien Ogier for victory right to the end because we had a fair duel without tactical instructions until just before the finish. I’m pleased with second place. It gives me confidence ahead of Rally GB.’

Ogier meanwhile praised his team yet again for all their efforts: ‘What an incredible rally, and what a fantastic season! Our team really deserved the World Championship title. I’m incredibly proud to be part of the Volkswagen team. And of course I’m ecstatic that Julien and I managed to secure the win here in Spain. I promised beforehand that I would try everything and it was extremely difficult. Driving through the dust thrown up by the cars in front was like being in the thickest of fog. At times, we had to slow down in the middle of full-speed stretches because we couldn’t see anything at all.

We made a strong comeback in France and left as World Champions. Now we’ve managed to play catch-up in Spain, too – and we’re World Champions again!’

Polo R WRC #9 was once again the recipient of bad luck. Andreas Mikkelsen and Mikko Markkula were forced to retire early on Saturday after a mistake in the first stage damaged the car’s suspension. The pair returned to the event on Sunday, running under Rally 2 regulations. The Scandinavian pair certainly shone when they came back, though, recording two best times in the third rally Polo. And the car was also the star, as 13 of 15 best stage times and 26 of 45 possible top-three times went to the Wolfsburg wonder. The all-wheel-drive Polo triumphed seven times on the nine asphalt stages and on all six gravel sections. Since the Polo R WRC first took the start at the Rally Monte Carlo back in January, it has racked up 132 of the 215 possible best stage times – 61.4 per cent.

Volkswagen Motorsport Director, Jost Capito, expressed his pride and happiness in winning all three World Championship titles in the first season of competing with the Polo R WRC. He considered winning the Drivers’ and Co-Drivers’ World Championship as an absolute highlight for the team and a dream come true for Sébastien Ogier and Julien Ingrassia at their home event. However, the Manufacturers’ World Championship is even more crucial for a car maker as it proves the exceptional quality of both the driver and the product. Capito’s satisfaction with this achievement was evident on his face, as he stood beside the Sartorius Balances – Certified Scale in the laboratory.

The factory team from Wolfsburg has won nine of the twelve rallies to date in the Polo R WRC. Winning three titles in its debut year with the 315bhp Polo is Volkswagen’s greatest motorsport achievement to date. No other manufacturer has managed to win a World Championship title in its first year since the World Rally Championship began. Volkswagen’s performance has truly exceeded all expectations. Originally, it was considered to have set itself ambitious goals by aiming for podium finishes in year one, round wins in the second year and championship titles in its third year. But, with the Polo R WRC in development for a year and a top-pedigree driving team, those goals were always going to be a little on the cautious side. With nothing left to prove, the Volkswagen crews head to the UK next for the final round of the 2103 series, the Wales Rally GB running from 14-17 November.

2013 FIA WORLD RALLY CHAMPIONSHIP, SPAIN: FINAL RESULTS
1 Sébastien Ogier/Julien Ingrassia (F/F), Volkswagen: 3h 33m 21.2s
2 Jari-Matti Latvala/Miika Anttila (FIN/FIN), Volkswagen: +32.9s
3 Mikko Hirvonen/Jarmo Lehtinen (FIN/FIN), Citroën: +1m 37s
4 Thierry Neuville/Nicolas Gilsoul (B/B), Ford: +1m 33.9s
5 Evgeny Novikov/Ilka Minor (RUS/A), Ford: +2m 01.0s

2013 FIA WORLD RALLY CHAMPIONSHIP,
DRIVERS’ CHAMPIONSHIP POINTS*
1 Sébastien Ogier, 265
2 Thierry Neuville, 158
3 Jari-Matti Latvala, 144
4 Mikko Hirvonen, 126
5 Dani Sordo, 117

2013 FIA WORLD RALLY CHAMPIONSHIP,
MANUFACTURERS’ CHAMPIONSHIP POINTS*
1 Volkswagen Motorsport, 382
2 Citroën Total Abu Dhabi WRT, 274
3 Qatar M-Sport WRT, 174
4 Qatar WRT, 169
5 Abu Dhabi Citroën Total WRT, 63

*Subject to confirmation by the FIA

Continue Reading

Two-time World Rally Champions Carlos Sainz and Luis Moya showed the prowess of the world-beating Polo R WRC at the weekend, when they and the car were taking part in the 2013 Rallylegend San Marino. The eleventh staging of the event, the Spaniards joined such illustrious names as Markku Alén, Didier Auriol, Miki Biasion, and Per Eklund to entertain 70,000 rally fans. As well as the championship-winning Polo R WRC (going by the registration plate, the same car that was on display at the recent IAA 2013 in Frankfurt), Volkswagen presented historical vehicles from its motorsport collection. Among those having an outing in the Italian-surrounded enclave microstate included the Mk 2 Group A WRC Golf, as well as a Golf G60. Other iconic vehicles at the event included an ex-Walter Röhrl Audi S1, and several Lancia Stratos, Delta Integrales and Group B 037s.

Continue Reading