Volkswagen South Africa launch Polo GTI with ‘Date Drive’ campaign
First Europe, then the UK, Australia and Singapore. Now the next launch pad for the Polo GTI (6R) is South Africa. Building demand and teasing prospective buyers is this Ogilvy Cape Town-produced ‘Coming Soon’ 40-second preview film, which shows scant details about the car itself. With a nod to the ‘light’ campaign which heralded the fifth-generation Polo’s arrival in 2009, this clip directs would-be GTI drivers to the preview website – http://www.datedrive.co.za/ – where they can submit their details to Volkswagen South Africa in order to learn more about the car. Eager South African hot Polo fans can also catch up with the drip-feed information by following an active and dedicated Twitter feed at http://twitter.com/DateDrive. Facebook users can also share the video with their friends.
