Spot, tweet, drive and win – play #PoloTag with New Polo in South Africa
Starting on 1 August, the New Polo will be driving through the streets of South Africa, and Volkswagen South Africa is giving drivers in the country the opportunity to win one for a year, by playing #PoloTag.
Playing #PoloTag is easy. Follow @VolkswagenSA on Twitter, spot the Cornflower Blue #PoloTag-emblazoned New Polo along the pre-determined specified routes, tweet #PoloTag to @VolkswagenSA and you become ‘IT’. (Tweeters need to add their location to the #PoloTag tweet, too, to be eligible to enter the competition.)
Then, @VolkswagenSA will respond to tweets with #AlmostIT, informing participants if they’ve been selected for the competition. If so, tweeters will need to make their way to the #PoloTag New Polo quickly.
When in the New Polo, the driver’s Twitter name will be placed on top of the New Polo, and timing will start. The longer that tweeter drives, the better their chances of winning the car will be.
Each tweeter’s driving time is placed on a leaderboard and the winner is selected from a draw of longest tweeter drives in the #PoloTag New Polo. Simple?
If more than one tweet is selected at any one time, it’s a foot race to the car to take over driving. If a tweeter s beaten to the car, they have to wait until their tweet is tagged again before they have a chance to drive the car again.
The special #PoloTag New Polo is scheduled to visit Cape Town on 1-2 August, Duban on 8-9 August and finally Johannesburg on 15-16 August. Use the routes here to find the #PoloTag New Polo and search out the landmarks to stand a better chance of winning.
#PoloTag appears to be an innovative piece of social media marketing and a good way to engage with prospective New Polo customers, as well as promoting the car. We have visions of South Africans looking at their smartphones, meandering through the streets of the country’s cities, though…
Good luck!
