New Polo promotional microsite animation
We’ve had the P!nk soundtracked TV commercials, the Heidi Klum promotional interviews and the ‘Timeless’ UK website tie-ins, but Volkswagen clearly wasn’t sure that the new Polo message is getting across fully. So, to appeal yet further to the younger generation of drivers and buyers that it hopes to attract, its made a computer-animated video of the new car to impress them.
And it is impressive. At some points in the short film, you’re left wondering where the virtual and real cars meet (clue: there’s no real car in it), and the detail is stunning. The original film is being used on a Polo ‘web special’ microsite, which can be found on many of Volkswagen’s country or region specific websites, sometimes under the ‘configurator’ banner. We found it on the Volkswagen Ireland Polo promotional pages and we know that it was also available at www.volkswagen.de too.
The stills illustrated here don’t do the film justice. There are two versions, each with differing middle sections. As promotion tools go, it looks incredibly sharp and fits in with the new technology platforms that Volkswagen is using to market the car, which in turn should appeal to the core market the company’s after. View the first film above, and click here to see the second version.
