PoloDriver

Volkswagen France have actively promoted the current fifth-generation Polo since its launch in 2009. Here’s a recent TV commercial for the Style special-edition model, which plays on simple childhood emotions. A Les Télécréateurs, Paris, production, the 35-second ‘Instant Pleasures’ spot was directed by Rudi Rosenberg. A companion commercial featuring the Golf was also created, while a behind-the-scenes video is here.