PoloDriver

We featured the new Polo and Vento Breeze special editions for the Indian market a few weeks ago, and now, the advertising campaign for the extra-value models has been launched. DDB India has created the all-encompassing campaign, with print, radio, TV, outdoor, and digital media all featuring. One of the highlights is this 30-second TV commercial. A bemused customer walks into the VW retailer badly dressed as a woman. He accuses the salesman of ‘pulling his leg’ (relating to the amount of extra kit on the special models), while the salesman reminds him about how he has confirmed it to him, and how the customer does not believe him. The voiceover states that the offer is ‘Unbelievable But True’, also the message of the campaign. Does it work? See for yourself.

Volkswagen Polo ‘Unbelievable But True’ TV campaign credits
Creative agency: DDB India
Client: Volkswagen
Office Head: Rajiv Sabnis
Chief creative officer: Bobby Pawar
Business head: Anurag Tandon
Creative head: Rajeev Raja
Art: Sreejith Kadoth
Copy: Ranjit Sasidharan
Account management: Avik Choudhury, Monish Debnath, Aaron Dsouza
Films department: Michael Remedios
Director: David Popescu
Production house: Fleet

[Source: Campaign India]