PoloDriver

Another week, another new Polo TV commercial. Volkswagen is clearly pushing the car relentlessly, this spot appearing in the car’s home market launch week in its home market 29 June. Partnering the ‘Neon’ spot that aired around the same time, the young and trendy still feature, with the Polo being the young and trendy transport of choice.

Volkswagen has also launched a technically amazing new configurator for the car. If you’re in Germany, choose your paint and wheels here.

These hip young things have seen the light. There are no surprises for the demographic Volkswagen is aiming the new Polo at. Here’s the first proper commercial for the new Polo, which launches this week in Germany, and has attracted over 24,000 advance orders.

Volkswagen only pulled the covers off the new generation of its supermini challenger last month, but, ready for the European launch this summer, there’s already a TV spot for it.

And, surprise surprise, it’s aimed at cool and beautiful twenty- or early thirty-somethings who seem to have a very desirable lifestyle. Nice film, though.

(Thanks to The German Car Blog.)